I am a Amsterdam-based design strategist and a graduate of the dynamic Strategic Design and Management Master of Science program at Parsons School of Design NYC. My background combines sociology, business administration, and strategic design, underpinned by creative and critical thinking.

I specialize in strategic design, branding, business design, and user experience, crafting impactful, data-driven solutions that align with business goals and user needs. Combining research, design thinking, and a curious mindset, I drive growth and transformation with courage and creativity. With a unique blend of business acumen, out-of-the-box creativity, and an output-driven mindset, I am committed to helping organizations unlock their full potential through thoughtful, design-led solutions that create lasting impact.